DROP
PepsiCo Design Challenge
2018
In November 2017, PepsiCo launched the PepsiCo Design Challenge, an invitation to create a sustainable package.
Students examined an array of techniques and methodologies for creating innovative and sustainable packaging designs. They developed projects from concept to final production, in the form of a bottle, a bag, a box or even a capsule. A well designed package can impact our world today and in the future for a more sustainable and regenerated world.
And now, we are happy to announce our winner, Claudia Brewster with her project ‘DROP’.
DROP
‘Individually, we are one drop. Together, we are an Ocean’ Ryunosuke Satoro.
According to the Euromonitor International’s global packaging trend report, 480 billion plastic drinking bottles were sold in 2016. Fewer than half of these were recycled and each one can take at least 450 years to decompose. Soon the oceans will contain more plastic than fish.
‘DROP’ is a new form of packaging for fizzy drinks that solves this issue. ‘DROP’ tablets are added to water in re-usable bottles to reduce the need for plastic. The aim is to make disposable bottles obsolete and develop a universal ‘carry a bottle’ philosophy.
Transportation of ‘DROP’ would be far less damaging to the environment, with less shipping weight, thus lower freight costs. The concept also enables users to dilute their drinks as much as they wish – perhaps lessening the perceived health hazards of fizzy drinks. ‘DROP’ also prevents the environmentally devastating destruction caused by drinks’ machines: current ways of dispensing drinks cause irrevocable damage to mechanisms that must be then disposed of in an environmentally damaging process.
With ‘DROP’, you simply purchase a tablet to add to your water. ‘DROP’ would certainly help eradicate plastic waste and reinvigorate our oceans.